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Sony XE90xx (2017) Series

alaTest has collected and analyzed 964 reviews of Sony XE90xx (2017) Series. The average rating for this product is 4.6/5, compared to an average rating of 4.3/5 for other products in the same category for all reviews. Comments about the design and price are on the whole positive. The sound and usability also get good opinions. There are some mixed comments about the remote control, while there are some critical reviews about the energy efficiency.

image quality, usability, sound, price, design


We analyzed user and expert ratings, product age and more factors. Compared to other products in the same category the Sony XE90xx (2017) Series is awarded an overall alaScore™ of 96/100 = Excellent quality.

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Review analysis

(Based on 964 reviews)

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Recommended by TR

Expert review by : Steve May (

Sony KD-55XE9005


It may look like just another cookie-cutter UHD TV, all ultra-slim bezel and tricked out HDMI inputs, but Sony's XE90 line offers buyers something a little special: direct LED backlighting with local dimming.

Ultra-crisp imagery with uniform black-level performance and watchable HDR, make this an unquestionably superior Sony TV offering.

Mar, 2017

Expert review by : John Archer (

Sony KDL-65XE90


The more high dynamic range (HDR) TVs I see, the more I value direct LED lighting. It seems to me that TVs illuminated by lights sitting directly behind the screen consistently handle the more extreme light range associated with HDR better than TVs...

Feb, 2017

Expert review by : What Hi-Fi? (

Sony KD-49XE9005 review


Spend a bit of time getting the set-up right, and you'll be rewarded with a 4K gem that excels at any resolution...

Vivid colours ; Sharp detail ; Dynamic sound ; Range of streaming services

Nothing of note

Sony’s audio-visual prowess comes forth once again with this 4K HDR television

Mar, 2017

Expert review by (

Sony Bravia KD-49XE9005 review


Can't stretch to an OLED? This 4K Sony is the answer

Great picture quality ; Bombastic sound ; Tidy design

Android TV is so-so

An awesome 4K TV and the best OLED alternative that you can buy

Jul, 2017

Pocket-lint Recommended 2017

Expert review by : John Archer (

Sony XE90 4K TV review: Backlight bonanza


Put the 65XE9005 fairly into the context of its surprisingly affordable price and it becomes a really exciting option for serious movie fans unable to

This Sony mid-ranger offers good all-round picture quality for its money courtesy of a crowd-pleasing direct lighting system.

There’s some gentle backlight blooming with HDR sources ; Its viewing angle is very limited ; And it’s not especially bright

The 65XE9005 isn't quite bright enough to be considered a classic HDR TV, and while its direct LED lighting is welcome overall, it's implementation is pretty basic when it comes to the amount of local light control it offers.

May, 2017

Techradar Best in Class 2017

Expert review by : Steve May (

Sony Bravia XBR-55X900E review


This is the HDR flatscreen we've all been waiting for

Direct LED with local dimming ; Excellent motion handling ; Unfussy but elegant design ; Surprisingly good audio

HDR is a bit dim ; Rubbery remote ; Power brick is inconvenient ; No 3D support

It may not offer the same peak brightness as Sony’s flagship UHD sets, the X930E and X940E, but this 4K direct LED backlit screen is still a brilliant buy.

Nov, 2017

Techradar Great Value 2017

Expert review by : John Archer (

Sony Bravia 65XE90 (KD-65XE9005) review


Direct lighting and local dimming at a price you might actually be able to afford

Strong HDR Pictures ; Good value ; Gorgeous SDR pictures ; Attractive design

It could be brighter ; Very limited viewing angle ; Android TV can irritate ; No Dolby Vision support

Despite not boasting Sony’s top-tier video processing system, the 65XE9005’s successful combination of an unusual direct lighting system with Triluminos colour technology and an eye-catchingly affordable price makes it something of a mid-range hero. By...

May, 2017

Expert review by (

Sony KD49XE9005BU review

  (Rating Hidden)

The high-end Sony KD49XE9005BU comes kitted out with a 49-inch 4K Ultra-HD and High Dynamic Range screen and Android TV, the smart TV platform developed by Google. Promising an 'amazingly lifelike picture', is the Sony all that it says it is? Find out...

Jun, 2017

Expert review by (

Sony KD65XE9005BU review

  (Rating Hidden)

The high-end Sony KD65XE9005BU claims to hold one of the 'most powerful picture processors around', promising a TV picture quality worthy of the price. The vast 65-inch 4K HDR screen and sleek design is an impressive sight, but can the Sony...

Apr, 2017

Expert review by (

Sony BRAVIA KD-65XE9005 HDR 4K TV Review


Sony's new XE90 4K HDR TV offers the promise of a direct LED backlight and local dimming on a mid-range model but is there a catch?

Direct LED backlight ; Accurate greyscale and colour gamut ; Great performance with SDR and HDR ; Good motion handling ; Low input lag ; Decent set of features ; Attractive design and good build quality

Local dimming limited ; Colour gamut could be wider ; Narrow optimal viewing angles

The KD-65XE9005 is the first new Sony Ultra HD 4K TV that we've reviewed in 2017 and it's an excellent way to start the year. The design is attractive and the build quality is impressive, whilst there are all the connections you'll need including four...

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